eeCommerce

5 Reasons WooCommerce Merchants Are Turning to Triple Whale

Allie Mistakidis at Triple Whale author profile image
woocommerce
woocommerce

Triple Whale integrations now include WooCommerce!

Shopify sellers’ favorite platform for attribution, data capture, and analytics is now available for brands that operate on the WooCommerce platform. Let’s dive into five benefits that Triple Whale delivers for brand owners:

1. Attribution on Demand

Instead of relying on one attribution model that doesn’t provide a full picture, Triple Whale offers WooCommerce sellers a variety of attribution models that can be tailored to specific marketing goals for more precise measurement and more effective campaigns.

Most importantly, Triple Whale captures every interaction along the customer journey so that sellers can see which channels are driving the most sales.

2. AI Built for ROI

Empower your business with Moby, an AI tool developed by Triple Whale that simplifies complex data tasks and provides actionable insights tailored to your needs. 

In simple terms, Moby understands your data — simply ask for the data you need, and build workflows to accelerate your growth. If you want to see your ROAS from Meta for the last 30 days, for example, just tell Moby to “show me my Meta ROAS for the last 30 days.” 

Other Moby features include the ability to build data visuals that you can customize and add to any dashboard, as well as forecasting and integrated answers from Triple Whale’s knowledge base. Users can also access a prompt library with pre-written questions to get information quickly. 

3. Become a Hero with Zero-Party Data

Triple Whale empowers WooCommerce users to capture zero-party customer data directly with post-purchase surveys that deliver unique insights for more refined marketing strategies.

Post-purchase survey data fuels Triple Whale’s Total Impact Model, which incorporates customer preferences and behaviors into easy-to-use dashboard templates. Further, custom pixel mapping assigns useful survey responses to specific sources, enhancing value and accuracy — and increasing Moby’s ability to provide valuable analysis and actionable takeaways.

4. Streamline Your Tech Stack

Consolidate operations and simplify your tech stack by leveraging one platform to provide your team with accurate, real-time data.

Triple Whale's advanced measurement tools include comprehensive business intelligence, intuitive analytics, and customizable dashboards for superior data insights that drive informed decision-making. This includes data enrichment from Sonar, a recently added feature that sends enriched data back to marketing platforms like Meta and Klaviyo.

Using Meta browser pixel events to enhance first-party server-side data through Sonar’s conversion API can lead to better EMQ scores, accurate targeting, and increased campaign ROI. Triple Whale users have also sent as many as 70% more Klaviyo abandonment flows thanks to more complete data, which also helps to capture revenue that would have been lost otherwise.

5. Built To Scale

Triple Whale is secure, flexible, and built to help enterprise brands grow effectively. By gathering all of your WooCommerce and attribution data in one place, you’ll have everything you need for streamlined analysis and decision-making.

Get better data for useful insights and improved campaign performance with Triple Whale.

Click here to learn more about Triple Whale’s integration with WooCommerce.

About Allie Mistakidis

Allie Mistakidis is a Content Writer at Triple Whale, an all-in-one dashboard for blending, comparing, and analyzing key performance indicators through seamless integrations with your preferred eCommerce platform and marketing channels.

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