The Power of Whitelisted Ad Accounts

Ad rejections are a common pain point for marketers, and they can significantly hinder your campaign performance and overall business growth.

We'll explore some of the most common reasons why your ads might be getting rejected and, more importantly, how to fix them.

Common Reasons for Ad Rejections

1. Policy Violations: Every advertising platform has strict policies regarding content, targeting, and formatting. Common violations include prohibited content, misleading claims, discriminatory targeting, and poor copy hygiene, such as excessive capitalization or exclamation marks.
2. Technical Issues: Technical errors throughout your sales funnel can lead to ad rejections. This could include issues with your landing page (e.g., slow loading times, broken links, non-secure connection), incorrect ad formats, or improper use of tracking pixels.
3. Low-Quality Content: Platforms want to ensure a positive user experience, so they may reject ads that are poorly designed, contain grammatical errors, or lack relevance to the target audience.
4. Circumventing Systems: Attempts to bypass platform rules, such as cloaking (showing different content to users and reviewers) or using misleading redirects, will almost certainly result in ad rejections.
5. Account History: If your ad account has a history of policy violations or low-quality ads, you may face stricter scrutiny and higher rejection rates.

The Power of Whitelisted Ad Accounts

What if there was a way to minimize the risk of ad rejections and enjoy a smoother advertising experience? There is — with whitelisted ad accounts.

Whitelisted accounts are essentially pre-approved accounts that have established a positive reputation with the advertising platform. They are often granted certain privileges and benefits, including higher trust levels, reduced rejection rates, and priority support from platform representatives.

Some platforms also grant higher spending limits to whitelisted accounts, allowing for faster scaling and growth.

How to Get a Whitelisted Account

The exact criteria for whitelisting vary across platforms, but there are commonalities that advertisers should be aware of.

For example, a whitelisted account generally involves maintaining a clean compliance record, high-quality ads that deliver a positive user experience, and a positive track record over time.

In some cases, having direct relationships with platform representatives can help you achieve whitelisted status.

Orange Trail: Your Solution for Ad Account Challenges

Securing whitelisted accounts while navigating multiple platforms' ad policies difficult on your own. That's where Orange Trail comes in. 

Orange Trail specializes in providing advertisers with whitelisted agency ad accounts that are pre-vetted and have a "priority" status with major platforms like Facebook, Google, TikTok, and more.

With Orange Trail, you can minimize ad rejections, scale your campaigns faster, and get expert support. The Orange Trail team provides dedicated compliance and support to help you navigate advertising policies and resolve any issues.

Ready to unlock the power of whitelisted accounts and take your advertising to the next level? Contact Orange Trail today to learn more about our services and how we can help you achieve your advertising goals.