Facebook has over 2.3 billion active users. Meaning, you have a unique opportunity to advertise on a platform that has the biggest reach of any social network, by far. Are you utilizing this platform to grow your business? If not, you’re missing out on a gold mine of potential customers that are going to blow your business out of the water. Here are the top reasons you need to be marketing on Facebook.
Affordable And Effective
First off, Facebook ads are affordable. In fact, their 4th quarter results from 2018 show that the cost for an ad was down 2%, while ad impressions were up by 34%. Meaning, it is more cost-efficient and ads are performing better than ever before.
Facebook provides the flexibility to run ads and drive results no matter what your marketing budget is. That’s the beauty of it. You can decide whether you want to invest $5 per day on ads, or $500 per day. Facebook has designed their advertising system to be effective. The more effective they are, the more money you’ll spend on ads. It's a win-win for both parties involved.
Enormous Global Audience
Out of Facebook’s 2.3 billion users, over 1.5 billion of those visiting the site on a daily basis. That’s 1.5 billion people that are on Facebook every single day, connecting with friends and family, and discovering things that matter to them. I know I am drilling you with numbers, but these stats are extremely telling. There are two main reasons why this information is important to advertisers.
First, you can more precisely get in front of potential customers. In the past, it was thought to be crucial to get in front of as many people as possible. It is important for many eyes to be on your business. However, it is more important to have the right eyes on your business. Every dollar that you're spending on these ads is focused on getting in front of the right people. I’ll talk more about their incredible targeting in just a minute.
Second, Facebook is constantly changing and improving to benefit businesses and customers. Take mobile devices for example. Over half of the daily Facebook users only access the social network from their mobile app. Knowing this, Facebook has adapted and changed their website, app and advertising options to be mobile-friendly. In addition, you have the ability to create and manage ads from your mobile device.
Exceptional Targeting
Facebook allows you to reach specific audiences by fine-tuning who you want to see them. You can base this on some general information such as age, demographic, location, connections, interests, etc.
In addition to those more general targeting options, you can layer more specific and motivated options. Some of these options are unlike those of any other social media platform. For example: recent purchase behavior, life events, income, custom audiences, and lookalike audiences. Facebook has an incredible amount of data about its users and allows you to utilize this data to get your ads in front of the right people.
These specifications allow you to be crystal clear on who you want to show your business to. Getting your ads in front of the right people will lead to more click-through and conversions for you.
Convinced Yet?
Facebook is an advertising platform unlike any other. You have the ability to get your ads in front of the right people to maximize your ad spend. Keep an eye out for part two of the reasons Facebook is a superior platform for advertisers.
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