Use Instagram Countdown Stickers for Your Business

By Tim Burd

January 15, 2021 | 3 min read

Instagram continues to give its users features to make marketing as easy as ever.

Editor's Note: This post has been updated with new links and content.
Original Publication Date: February 7, 2019

Instagram countdown stickers are a great way to promote time-sensitive events and offerings.

In this article, we'll cover the basics of an Instagram countdown sticker and ways that you can take advantage of this feature for your business.

What is an Instagram Countdown Sticker?

In the past, Facebook has commonly been used by marketers for event reminders and notifications.

Instagram countdown stickers are changing that.

Instagram now gives users the ability to set reminders for any day and time up to one year later. This is a whole new way to make sure your audience is notified when important offers are coming up.

Combining this with other features like action buttons and links in your bio can drive sales, sign-ups, and more for your business.

Get tips for interacting on Instagram here.

minions countdown sticker — Use Instagram Countdown stickers to keep your audience engaged and excited about your offerings or service.

When an individual taps on the countdown sticker they can:

Turn on notifications.
Click Remind Me button to set reminders.
Users have the ability to share the countdown with their individual stories.

Adding the Instagram Countdown Sticker to Your Story

Start by uploading your Instagram story, tap on the Sticker Icon, and select Countdown Sticker.

Next, you can edit the sticker by selecting the name, the end date, and the design.

instagram countdown stickers examples — The countdown sticker defaults to the blue and purple gradient color but can be edited to a variety of other color options. Click on the rainbow circle on top of the screen to see your options.

How to Use Instagram Countdown Stickers for Your Business

Share Time-Sensitive Sales and Contests: Reinforce the urgency of the time constraint to your audience. Once the sale or contest has started, post a countdown sticker to inform your audience when it is going to end. As a result, this will send the message to the audience that time is limited so they should take action.

Click for more information on leveraging Instagram Story Ads.

Countdown to Live Broadcast: Using live broadcasts on Instagram is a good marketing strategy. Let your users know when you will be going live again with a countdown sticker. Those who have set reminders will be notified so that they won't miss the next live show.

Happy Hunting!

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About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.