Behind the Scenes as a Vetted Ads Manager Inside Unicorn Innovations

Unicorn Ads Manager (UAM) is redefining the way expert ads managers connect with high-growth brands. The program is designed to give performance-focused ad managers autonomy, flexibility, and a powerful support network—while placing them with brands that align with their skills and goals.

If you're wondering what it’s like to become a vetted ads manager within Unicorn, here’s a breakdown of the process and experience.

Getting Vetted & Joining the Network

To join Unicorn’s vetted ads manager pool, applicants go through a structured vetting process. This includes a project submission and an interview that dives deep into their platform expertise, client management style, scaling experience, and growth mindset.

Ads managers don’t need to leave their freelance or agency work behind. The model is intentionally flexible: you can take on one client or multiple, depending on your capacity.

How Client Pairing Works

Once vetted, ads managers are added to Unicorn’s internal roster. After a client is onboarded, Heather, the Director of Program Fulfillment, looks for the best fit based on platform expertise, niche alignment, communication style, and business model familiarity.

There are two ways an ads manager might be connected with a client:

1. Direct Match – If a manager is a perfect match based on experience, Heather reaches out directly to confirm interest and availability.
2. Open Opportunity – For broader-fit opportunities, the opening may be shared in Slack for interested ads managers to raise their hand.

Once an ads manager is selected for a client intro, a 25–30 minute meeting is scheduled with the client, the prospective ads manager, and the UAM team. Both parties have the opportunity to ask questions, and a decision is made based on mutual alignment.

Expectations & Deliverables

Once paired, ads managers maintain full control over the client relationship. They manage the account directly without any middle layers. Key expectations include:

• Weekly Client Check-In Calls
• Weekly Performance Report Submission
• A weekly support call hosted by Unicorn is attended
• Open Communication (platform depends on client/ads manager preference: Slack, WhatsApp, Email, etc.)

Ads managers must manage the ad strategy, performance optimizations, and reporting. Unicorn does not expect them to build creatives, landing pages, or funnels—though simple ad asset tweaks like text overlays, simple graphic creation/iteration, or hook swaps are welcome when feasible.

Support Structure & Resources

While ads managers are autonomous, they are never alone. Unicorn provides access to:

• Weekly live calls with Maxwell Finn and internal ad experts
• Training resources hosted inside School
• Slack access to collaborate with other ads managers and get support when needed
• Hands-on help from Unicorn’s fulfillment team when scope creep, client alignment, or additional service needs arise

This structure ensures ads managers have the resources and backup needed to succeed without being micromanaged.

Working Style & Client Communication

Unicorn ads managers are seen as partners, not just contractors. This mindset helps build long-term relationships and trust. Ads managers are encouraged to bring strategy, clarity, and value beyond just ROAS and CPM metrics.

At the same time, Unicorn is clear about boundaries—ads managers aren’t expected to play designer, funnel builder, or customer support rep. The goal is to deliver best-in-class paid media strategy and execution.

Ongoing Opportunities & Growth

There’s no cap to how many clients an ads manager can work with as long as quality of work does not suffer—some take one, others manage several. Ads managers can scale at their own pace, and Unicorn continues to source new clients through ads, organic channels, and strategic partnerships.

Who This Is For

Being an ads manager with Unicorn is best suited for individuals who:

• Thrive in a remote, autonomous environment
• Have a deep understanding of Meta, TikTok, Google, and other ad platforms
• Enjoy partnering directly with founders and CEOs
• Are solution-oriented and growth-minded
• Want access to a steady stream of clients without chasing leads

Final Thoughts

Unicorn Ads Manager gives performance-driven ads managers a new kind of opportunity—where you’re supported, respected, and positioned as a strategic partner to growing brands. With flexibility, structure, and strong client alignment, the UAM model is built to help ads managers do what they do best: deliver results.

If this sounds like you, click here to apply now!