Black Friday Cyber Monday (BFCM) is just around the corner, and it’s time to level up your digital marketing toolbox. Triple Whale has introduced a suite of powerful new features to help you optimize ad spend, gain deeper insights, and drive more revenue. Let’s dive into how these features can help you dominate this year’s shopping season.
1. Streamline Your Strategy with Pre-Built BFCM Templates
Many brands don’t have the time to build custom dashboards for real-time insights, especially during the hectic holiday selling season.
With Triple Whale’s pre-built templates, however, you can zoom out for a bird’s-eye view of your critical metrics or dive deeper into intra-day performance with real-time hourly breakdowns of your key metrics.
2. Uncover Deeper Insights with BFCM Prompts
Finding quick answers to guide your strategy and optimize performance during BFCM can also be challenging. But with the right AI prompts, you can make informed decisions based on deep data analysis that takes moments, not hours or days.
Triple Whale’s BFCM Prompts Library empowers you to track the effectiveness of new customer acquisition campaigns, understand profitability after variable costs, and determine the impact of discounts on your revenue to maximize your promotional strategies.
3. Enhance Your Post-Purchase Survey
Post-purchase surveys are an invaluable source of customer sentiment that can unlock useful marketing information and provide third-party credibility for your offer.
With Triple Whale’s enhanced post-purchase survey features like customer segmentation, dynamic question logic, and open-ended feedback, you can collect more detailed information and turn it into actionable bottom-of-funnel insights.
4. Leverage the Power of Moby’s Build and Auto Modes
Moby, Triple Whale’s AI interface, also offers features specifically designed to provide the answers marketers need quickly during BFCM.
For example, when you ask Moby a question in Auto Mode, the system automatically selects the best model for your query. But in Build Mode, you can create custom reports with live visual updates alongside your queries that include embedded charts and split-screen tracking.
5. Supercharge Your Meta Campaigns with Sonar Custom Events
Track high-value customer actions like new purchases or subscription sign-ups with Sonar Custom Events.
These custom events capture the full customer journey and integrate seamlessly with Meta’s Conversions API, allowing you to optimize your ad spend and boost your return on ad spend (ROAS).
6. Harness the Power of Reviews with Yotpo Integration
Track customer feedback and connect product satisfaction to sales with Triple Whale’s Yotpo integration.
Gain insights into which products are resonating with your customers and optimize your marketing efforts accordingly.
By leveraging these powerful new tools, you can make data-driven decisions, optimize your ad spend, and ultimately drive more revenue during BFCM. Don’t miss out on this opportunity to take your digital marketing to the next level.
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