As marketers prepare for BFCM and the dawn of 2025, it’s essential to review your current tools and determine what you’ll need to maintain your competitive edge.
If your ecommerce brand would benefit from enriched attribution, AI-enhanced data analysis, and custom reporting for actionable insights, Triple Whale is the premier eCommerce analytics and attribution platform that can supercharge your upcoming selling season, new year, and beyond.
Let’s look at three recent updates that have made Triple Whale more valuable for businesses than ever, starting with…
1. Moby
Moby, Triple Whale's AI-powered data analysis platform, leverages multiple attribution models and provides granular insights to empower data-driven decisions and optimized campaigns.
Moby simplifies many complex marketing tasks, such as generating detailed insights from creative performance, customer behavior, and other key metrics from large data sets.
The ChatGPT-like interface simplifies data access and understanding, even for those without extensive technical knowledge.
Automating data analysis and reporting tasks also saves marketers significant time and effort, creating more space to ideate and improve on strategic initiatives.
For example, you can prompt Moby by asking “What were my top-performing ads during BFCM 2023?” to get a clear picture of what worked and what didn’t for your brand. From there, Moby can also provide new ad copy based on your best performers so that you can fill your creative queue with dynamic assets and variants that are already proven to work.
2. Sonar
Sonar, a new feature from Triple Whale, offers a comprehensive solution for digital marketers struggling with data attribution and campaign optimization. By enriching customer data and sending it back to the advertising and email marketing platforms you’re using, Sonar provides a more complete picture of customer journeys.
Sonar works in tandem with tracking pixels, including Triple Whale’s Triple Pixel, to identify, enrich, and de-duplicate key events in your funnel for a better understanding of customer behavior and interactions.
On social platforms, Sonar enhances existing Conversion APIs by sending enriched event data back to the platform. This improves data quality, targeting, and campaign results. Sonar also connects anonymous visits to customer profiles, enabling more effective audience targeting and retargeting.
Further, when Sonar is integrated with email marketing SaaS tools, more accurate data can trigger automated email flows for abandoned carts. In simple terms, you can automate the pursuit and re-capture of potential revenue that would have been lost otherwise.
Finally, these valuable insights can also help marketers allocate budgets more effectively and overcome the challenges of limited data attribution.
3. Platform & Workflow Integration
Triple Whale’s options for platform and workflow integration have expanded in recent months to include BigCommerce and WooCommerce in addition to Shopify.
The all-in-one analysis and data collection available through Triple Whale can have significant benefits for brands on these platforms, including reducing your overall tech stack and the need to run data through multiple tools to get actionable insights. And for the tools you can’t live without, Triple Whale partnerships include more than two dozen.
Triple Whale’s universal schema makes it simple to analyze data across channels and get a deeper understanding of your customers, and you can customize chart styles and reports to highlight the key metrics that matter to your business.
With Triple Whale, everything you need to know is at your fingertips, and your data is seamlessly integrated across CRM systems, social media channels, and all of the other avenues you’re already using to get your message out.
Supercharge Your 2025 with The Premier ECommerce Analytics and Attribution Platform
As we approach the end of 2024 and look ahead to the upcoming BFCM and holiday season, eCommerce brands must have the right tools in place to maintain a competitive edge.
Triple Whale, with its recent updates to Moby, Sonar, and platform integrations, offers a comprehensive solution to supercharge your marketing efforts.
Click here to learn more about how Triple Whale can supercharge your eCommerce brand.
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