Editor's Note: This post has been updated with new links and information.
Original Publication Date: December 6, 2018
Are you familiar with Tim Burd's Shotgun method for Facebook Ads? In this post, we'll cover Alex Stiehl's Sawed-Off Shotgun Method.
This works much like the Shotgun Method but is designed for smaller budgets.
The Sawed-Off Shotgun Method is really useful for testing new products or even saving low-performance campaigns.
Sawed-Off Shotgun Method Setup
1. Conversion campaigns with Campaign Budget Optimization.
2. Six or more ad sets with a proven audience. These ad sets will have slight variations in the age range and bid amount.
3. Four ads that are duplicates of proven ads.
Campaign Budget Optimization
We use Campaign Budget Optimization (CBO) to effectively allocate our budget to ad sets or audiences that are performing instead of setting an individual budget to each ad set and letting them run daily.
CBO is a way of optimizing the distribution of a campaign budget across your campaign's ad sets. This means Facebook automatically and continuously finds the best available opportunities for results across your ad sets and distributes your campaign budget in real-time to get those results.
With this, Facebook can give us a sign of which ad set to ignore or kill early which can save money.
For the ad sets, you can duplicate about 6x or more of your previous winning ad set and make slight tweaks on the age range and bid. For the ads, you can simply duplicate the proven ad creative 3x so you will have four in total.
Rules Setup
After setting up the campaign, it's best to set up rules to help you close ad sets or ads that are not performing. This way, Facebook will redirect all traffic and budget to those that are performing and giving you conversions.
You should already know your average ad spend to get VCs, ATCs, Purchases, and other metrics like CPC and CTR.
Base your rules with these metrics to start. You can even set rules to your ad copies to turn them off and on at a certain time. This will greatly help you maintain your ROAS.
Final Thoughts on the Sawed-Off Shotgun Method
One thing to note: Since your ad sets are almost identical you will want to check your audience overlap. Check the delivery insights to see if there really is an overlap. Pause ad sets accordingly if that's the case.
Shout out to AdLeaks member Alex Stiehl for this great method. Alex is a boss and has a lot of great tutorials in our premium group.
And for more exclusive digital marketing strategies, Join AdLeaks now!
Happy Hunting everyone and thanks for reading.
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