It doesn’t matter if you’re running one ad account or agency numbers – account suspensions can be hugely frustrating. Even though you’re likely to solve them eventually, you know that you’re facing time-consuming and costly work when they happen.
Integrating the right strategies into your routines and management practices can ensure that you're doing everything you can to avoid suspensions, reducing your risk profile significantly.
Keep your Microsoft Ad accounts active and avoid potential suspensions with these ten tips.
1. Understand & Comply with Microsoft's Advertising Policies
These policies cover considerations like prohibited content, restricted content, ad quality, and user safety.
Familiarize yourself with the specific rules regarding the products or services you're advertising, as some categories have more stringent regulations than others.
2. Maintain High-Quality Ad Content
Your ads and landing pages should provide a good user experience. This means your ads should be clear, accurate, and relevant to the keywords you're bidding on.
Your landing pages should also be related to your ad content, easy to navigate, and provide the information or products advertised. Avoid excessive capitalization and misleading claims, and test your website’s security and loading speed.
3. Monitor Your Account Regularly
It’s important to review your account's performance and compliance status regularly. Microsoft may send notifications about ads or campaigns that violate their policies. Always act quickly to address any issues by editing or removing the offending content.
Additionally, keep an eye on your billing information and campaign performance to prevent any unexpected disruptions to your service.
4. Use Accurate & Transparent Billing Information
Any discrepancies in your payment information can lead to account reviews or suspensions, so maintain accurate and up-to-date billing information. This includes your billing address, credit card details, and contact information. Also, be aware of your billing cycle and any payment thresholds to avoid payment failures.
5. Avoid Prohibited Practices
Make sure you’re familiar with any practices that are prohibited by Microsoft Advertising and keep them out of your campaigns.
This includes click fraud (manipulating clicks on ads), misrepresentation of your products or services, using copyrighted material without authorization, and employing tactics to artificially inflate ad engagement or website traffic. Engaging in these activities can lead to immediate suspension.
6. Responsive Communication with Microsoft Support
If Microsoft contacts you regarding issues with your account or ads, respond promptly, politely, and constructively.
Whether it's a request for additional information or a notice of non-compliance, timely and cooperative communication can help resolve issues before they escalate to a suspension. If you're unsure about how to fix a problem, always ask for clarification or assistance from Microsoft support.
7. Educate Yourself & Stay Updated
Microsoft Advertising often updates its platform and policies in response to changing market dynamics, legal requirements, and user feedback. Stay informed about these changes by regularly visiting the Microsoft Advertising blog, subscribing to their updates, and participating in forums or webinars.
Knowledge about new features, best practices, and policy updates can help you optimize your campaigns and prevent violations.
8. Implement Advanced Security Measures
This may seem obvious, but you must protect your account from unauthorized access by implementing strong security measures. Use a strong, unique password for your Microsoft Advertising account and enable two-factor authentication (2FA) if available.
Be cautious of phishing attempts by verifying the authenticity of any emails or messages claiming to be from Microsoft. Regularly reviewing account access logs can also help you detect and respond to unauthorized access attempts promptly.
9. Leverage Account and Campaign Audits
Perform audits on your account and campaigns periodically. Review your ad copy, keywords, landing pages, and targeting settings to ensure they align with Microsoft Advertising policies and are optimized for performance.
Look for discrepancies, outdated information, or any element that could potentially violate guidelines. This proactive approach can help identify and rectify issues before they lead to warnings or suspensions.
10. Engage in Ethical Advertising Practices
Commit to ethical advertising practices by ensuring that your ads are truthful. Do not exploit current events in an insensitive manner, and respect user privacy, and avoid sensationalism or fear-mongering in your ad content.
Ethical advertising also means respecting copyright laws, which means that your content is either original, licensed, or falls under fair use. This commitment not only helps avoid account suspensions but also builds trust with your audience.
Keep in mind that the payoff for these efforts can be huge. Reducing the risk of account suspensions allows you to focus on optimizing your ad campaigns and achieve better results with Microsoft Advertising.
Bonus #11: Partner with ClickTech
If you have struggled with Microsoft Ad accounts, ClickTech’s Partner Program can offer expert help with account suspensions and much more.
As Microsoft EMEA Channel Partner of the Year, ClickTech’s expert team can save you valuable time with query raising, chasing, and resolution. Partners can submit support tickets to our platform and receive enhanced Microsoft, Google, and Meta support and troubleshooting.
ClickTech’s Partner Program also offers support with Microsoft Advertising pilots and betas, extensive specialist consultative support, precision troubleshooting, and informed recommendations from a support team of experienced practitioners to level up your ad campaigns.
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