Instagram Lead Generation Strategies

By Tim Burd

December 6, 2018 | 3 min read

Check out these simple tips to generate leads on Instagram

Instagram is a great platform for your business to inform and interact with your followers. In this article, I will go over a couple simple strategies to convert your followers on Instagram into leads.

#1 Instagram bio for Lead Generation

Instagram does not allow you to link back to your site with each post. This is a major difference from other social networks like Facebook and Twitter. The link that you’re allowed to use when setting up your profile is gold for collecting leads. Make sure it counts. Your profile should include:

A Clean Profile Image: Choose an image that is relevant to your brand or business and easy to identify.

Bio: Your bio should explain who you are, what you do, and why users should be interested in your business. Make sure you include a call-to-action to drive leads to your site.

Bio link: The link should point directly to where you want your users to go. You could direct them to your website with the strategy of retargeting them with ads on Facebook. Another strategy is driving users to a page where they can schedule a phone call or consult with you.

Check out these Instagram Lead generations strategies to benefit your business. — Setup your Instagram bio with a strategy in mind. The link you choose to use is critical, as it is a potential goldmine of leads or low hanging fruit.

#2 Engage and Promote

Engaging with your audience and promoting your business in the right way will go a long way in getting leads.

Hashtags: Use hashtags that are relevant to your business. As a result, you will attract new users that potentially are interested in your brand or business. Click here for all you need to know about Instagram Hashtags.

Create Compelling Call-to-Actions: Good CTA's can be the difference in users just scrolling by your content or stopping to engage.

#3 Share Instagram Stories

Instagram Stories are a great way to generate leads. One of the most common examples is the use of the “swipe up” feature that drives viewers to a specific link. However, the feature is currently only available to accounts with 10,000 followers or more. But smaller business can still use Instagram stories to generate leads. Proper CTA's implemented in your stories will still be effective.

This is just one of many ways to generate leads by using Instagram. — Above is an example of The North Face using Instagram Stories to perfection.

Learn more about how to create effective Instagram Stories here

#4 Broadcast on IGTV

One of the best marketing features about IGTV is that your video descriptions can be lengthy. They can also include a clickable link regardless of your audience size. Maximizing your Instagram strategy will help produce more leads and sales for your business. How else are you using Instagram to benefit your business?

Thanks for reading our blog. Have a great day and Happy Hunting. 🙂

About Tim Burd

Tim Burd is a public speaker, consultant, and serial entrepreneur who’s been called the “Godfather of Facebook Advertising” for his many years of supporting and empowering digital marketers.

Tim’s Facebook Ad Buyers Group is the largest community of online advertisers in the world. He is the co-founder of AdLeaks, an exclusive subscription-based community, and resource for digital marketing and business growth.

In addition to hosting Mastermind workshops and events, Tim has been featured on publications and platforms ranging from Forbes and Bloomberg to Buzzfeed and Bravo.

Tim Burd lives in Newport Beach, California, and works with clients worldwide as a high-end advertising consultant and business development expert.