In a recent announcement, Facebook let us all know that Power Editor is on its way out. In an effort to make things easier on advertisers. Facebook decided that merging Power Editor and Ads Manager was a logical move. While the change might be a little unnerving for some, most of the changes are purely cosmetic. And, since we know there is a good amount of you that use Power Editor on a daily basis. We decided to put together this quick guide on the changes and how they might affect you.
Update #1 - Customized Creation Flows
Even though power editor will no longer be an option, the workflow you’re used to will remain the same. The new combo will provide you with the option of using the old Power Editor Quick Creation or the Ads Manager Guided Creation. No need to worry about making any changes Facebook will automatically default to the workflow you’ve used most often. And, they have made switching it back and forth as easy as pushing a single button.
Update #2 – Drafts Now Available for Ads Manager
For the people that use Ads Manager on the regular, the “Save Draft” feature has always been on the top of their wish list. And now, with the two merging the feature will be available in Ads Manager. One of the best parts about this new addition is that if you happen to forget about a campaign that you were unable to complete. Facebook will send you notifications to let you know the campaign has not been completed.
Update #3 – Combined Reporting Tool
If you have ever tried to compare the Ads Manager Reporting versus the Power Editor it was obvious there were some pretty big discrepancies. For the most part, at least from we have seen, currently most people just stick to ads manager for their data. But, that’s all about to change.
In an effort to combat that problem, Facebook will now be combining the two reporting tools so you can now see all your stats in one convenient location. Also, you will now have access to activity history, charts, summary rows, breakdowns, date benchmarks, exported insights reports and more all under one roof.
Conclusion
For some of you, this announcement might sound like it could be problematic. But, the truth is, these changes benefit both the newbies and the seasoned vets. Having all of these tools in one convenient location is a no-brainer. Especially considering no functionality was lost, and we even gained some new tools.
If you ask us, this was yet another attempt at Facebook cleaning up the muddy waters. Making the platform easier to use is definitely welcomed news!
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