Facebook is introducing two new ways for people and business to connect on their platform. Through messaging and through group interaction. As you probably know, Facebook is always changing and evolving. So, it is vital to stay up-to-date with any changes so you can optimize this platform for your business. Don't worry, we have your back.
Combining Facebook and Instagram Messages
Mobile messaging has turned into an essential part of peoples' lives and more and more people are using it to communicate with businesses. Just take a look at the data from an internal Instagram study. 150 million people on Instagram have a conversation with a business every month. And, 10 billion messages are sent between people and businesses every month on Facebook Messenger.
So, Facebook is working on making it easier than ever for you to communicate with your customers. They've created a way to streamline your messages in one place. This way, you'll be able to receive and respond to messages from both platforms in a single location. This change is happening over the next few weeks for businesses in Brazil and the US.
You'll be able to respond to both Messenger and Instagram Direct messages from your Facebook Page Inbox on both mobile and desktop. This makes it easier than ever before to ensure you don't miss any messages and you can respond to messages on multiple platforms with ease.
If you aren't using Messenger for your business quite yet, check out our article here to get started.
New Group Features
Posting and interacting on your Page is a great way to get the word out on a broad scale. However, businesses are wanting to interact more personally with people in their community. In addition, engaging with businesses in a more intimate setting can leave a lasting impact on a consumer.
Currently, Pages have the ability to create groups to build their own brand and community. In the next few weeks, Pages will be able to interact in groups using your Page identity. So, this will allow you to give your brand a voice and create more intimate relationships with your audience. As you may know, Social Proof is crucial for the growth of your business. This is a fantastic way to interact and engage with your customers.
Change Is Good
In conclusion, Facebook is making changes to make their platforms easier to navigate for businesses. Responding to messages in a timely manner builds a sense of rapport between the customer and your business. And, with the convenience of this change, its easier than ever to ensure you're doing so.
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