We've begun to highlight a few of Facebook's ad objectives. If you have not read our first part on this series, click here to read our traffic objective article. In this article, we will dive into the Engagement objective and give you some tips on how to get the most from this ad format.
Engagement Facebook Marketing Objective
Use the engagement objective to get more love on your page posts. You can use engagement to gain more page likes, shares or event responses. Continue reading to see what Facebook has to say about this objective.
"The engagement objective is designed to get more people to see and engage with your Facebook post or Page. With engagement as your objective, you can create ads that:
- Boost your posts (Post Engagement)
- Promote your Page (Page Likes)
- Get people to claim an offer on your Page (Offer Claims)
- Raise attendance at an event on your Page (Event Responses)"
Ad Placements and Format Options
You can use engagement as an objective for Facebook, Instagram and Audience network ad placements. The following formats can be used with the engagement objective:
- Photo
- Video
- Carousel
- Slideshow
Tips and Tricks For Engagement
PPE All Day, Every Day: If you are not running PPE campaigns along with your conversion and other campaigns you are missing out. View below for a guide to get your first PPE ad going.
Step One: Post on your business page. Note that this post will be used for your advertising campaign. You'll want to tailor your ad copy and call to action with this in mind.
ProTip: use video for your creatives, they have great engagement numbers and most people prefer video over images.
Step Two: Create an engagement campaign. You can retarget a certain audience such as website visitors or page visitors.
Step Three: Select your budget, keep in mind your audience size. If you have a smaller retargeting audience, you can use a fairly small daily budget and still get good results from your PPE ads.
Step Four: Select the post you want to promote on the creative section of the Ads level and get your PPE ad going.
ProTip: Create video view audiences with all of your videos. You can create CA (custom audiences) using the percentage of video view time. Create audiences of 50-70%+ video views and run offers to these audiences. A lot of the time the people who view a good majority of your video may bite on an early offer or promotion.
Thanks for reading everyone. What do you think of this objective? Keep an eye out for our next article where we highlight how to use the engagement objective to promote your events.
Happy Hunting 🙂
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