Brands need accurate data visualization and data analytics to scale efficiently and effectively, but the ever-changing state of privacy regulations makes it more difficult than ever to learn about your customers for effective advertising.
Triple Whale has been Shopify brands’ solution to this problem since 2021, and the Triple Whale team is proud to announce that BigCommerce merchants now have access to the platform too.
Triple Whale’s advanced analytics, AI automation, and business intelligence are a seamless fit for BigCommerce merchants who want to redefine what's possible in their eCommerce niche. With BFCM 2024 right around the corner, now is the perfect time for BigCommerce sellers to enhance their tech stack with the right tools to fuel growth.
4 Benefits of BigCommerce & Triple Whale Integration
BigCommerce merchants can now take advantage of the Triple Whale features and benefits previously only reserved for Shopify merchants. The benefits include:
1. Better Data
Triple Whale’s first-party pixel and attribution systems offer deeper insights into customer behavior and campaign performance, as well as robust attribution models that help you understand the true impact of your marketing efforts.
Other useful Triple Whale features include post-purchase surveys and Sonar, a powerful enrichment tool that provides additional context and depth to customer insights.
2. All-in-One Analytics
Managing all of the data created by your eCommerce ecosystem can be challenging, even when you’re building on a robust platform like BigCommerce.
Brands that want to glean useful information from customer data can struggle when that data is scattered or inaccurate, and too many expensive SaaS subscriptions can eat into the profit margins you’re trying to measure.
Integrating Triple Whale with BigCommerce consolidates your tech stack and creates a single source of truth that can be shared across your whole team. Instead of platform-specific bits and pieces, get a full customer picture with real-time data and AI-enhanced insights.
3. Actionable Answers with Automation
Moby is an exclusive Triple Whale AI tool designed to simplify complex data tasks and assist with in-depth analyses. Expand your capabilities by generating accurate forecasts, visualizations, niche answers, and strategic recommendations on demand.
Moby's integration with BigCommerce also opens up new insights into customer purchase behavior, Meta ad placement, competitor analysis, and other emerging areas. With Moby, BigCommerce brands are finding the diamonds in the rough of their data that would have remained undiscovered otherwise.
4. Scalable Intelligence
Finally, Triple Whale offers scalable and intuitive analytics for both BigCommerce and Shopify brands.
In addition to creating a single source of truth for data, Triple Whale also offers dashboard customization so users can tailor specific views as unique as their businesses. Brand owners and managers can dashboards from scratch or start from a library of more than 50 ready-made templates.
Simplified Data Management for Enterprise-Level Brands
Triple Whale offers a secure, integrated, and flexible solution that consolidates all aspects of data needs for leading eCommerce brands on BigCommerce and Shopify. By simplifying large-scale data management, enterprise-level brands can navigate growth without the hindrances of scattered data and inconsistent attribution.
Learn more about the BigCommerce x Triple Whale Integration here.
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