When it comes to high customer reach and engagement, SMS marketing strategies have you covered. But because of its growing popularity, consumers often find their phone inboxes flooded.
What other ways can you use SMS marketing to avoid getting on your customers’ bad side? After all, you can use it for more than just pure promotion pushing.
Fortunately, there are ways for you to leverage SMS marketing without sounding repetitive, or worse, alienating your customers.
SMS Marketing’s Versatility Allows for More Creative Uses
Yes, it’s sale season, but that doesn’t mean your customers should receive nothing but promotional material from your marketing channels. You need to make your brand’s SMS messages stand out from the crowd to be truly impactful.
To add more value to your SMS campaigns this Black Friday and Cyber Monday, avoid turning them into SMS versions of your email marketing campaigns. Instead, try these three creative ways you can use SMS marketing to engage your customers.
1. Boost List Growth with Exclusive Offers
Exclusive promotions are a great incentive since they encourage your customers to opt-in for timely and important messages.
Bolster your SMS channel’s value and impact by sending your promotions and special VIP deals (such as early access offers) exclusively through SMS.
Don’t forget to generate unique keywords to segment SMS subscribers into their own lists. This ensures that you’re focusing your special content messages on customers who’ve opted for your SMS messages.
2.Use SMS to Send Gift Guides
Sale events are fun, but they can also stress out some of your customers. Too many choices can overwhelm them, so why not help them out?
Influence your SMS subscribers’ purchase decisions by sending them your online store gift guides. This way you can give them some great starting choices to guide their shopping.
You can also use keyword-triggered automation in your SMS campaigns. Streamline the customer experience by making it easier for your customers to find the products that they’re looking for.
All of these initiatives will help to make your SMS messages more relevant and engaging.
3. Customize Your Flows
Automation goes hand-in-hand with your SMS marketing strategy. To make your SMS messages even more special, why not customize your automation accordingly?
Set up abandoned cart flows that are exclusive to BFCM deals, products, or sales. You can also customize your post-purchase flows based on the promotion that drove those sales.
This adds another level of personalization to your SMS messages to make them even more engaging. The effect? Your customers will be less likely to ignore your SMS messages even when they’ve already received similar messages through email or other marketing channels.
Your SMS Marketing Strategy Should Enhance Your Marketing Efforts, Not Just Inflate It
There is more to a successful sale than just pushing purely sales campaigns. And SMS marketing can be more than just promotional messages.
You can add more value to your SMS marketing channel by making special deals exclusive to SMS. And your SMS channel can be a way to streamline the overall customer experience as well.
With these three creative ways to implement SMS marketing strategies, you can give your SMS messages more value in the eyes of your customers — and separate your brand from the rest of the generic promotional SMS flood.
SMS marketing is one of the marketing channels you need in your omnichannel marketing strategies. It also falls under our lifecycle marketing framework. As a premier eCommerce marketing agency, Chronos Agency believes that sustainable brand growth comes from having a strong and healthy customer base.
Is your team busy preparing for BFCM? Let us shoulder all your lifecycle marketing efforts—email, mobile push, and SMS. Just schedule a free strategy call with us and we’ll identify what your online store needs to stand out and win big this BFCM.
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